Find out how your name gets on a mailing list, why you receive certain preapproved credit offers and how you can opt out.
Today, most companies develop a description of their ideal customers and then tailor unique sales offers to fit those customers’ needs. This approach is called target marketing. The right mailing list helps a business reach only those consumers who are likely to be most interested in its products and services.
The Three Ways Your Name Gets on a Mailing ListAs a consumer, you may choose to exclude your name from consumer reporting agency lists for unsolicited credit and insurance offers. This option is called opting out.
Read More About Opting Out of Preapproved Credit Offers